My Work
Photo Print Customizer
Fracture • Website • E-commerce • 2025
This case study outlines how I overcame product strategy disagreements, bandwidth constraints, and research blindspots in order to improve Fracture’s onsite new customer conversion rate.

Photo Print Customizer
Fracture • Website • E-commerce • 2025
This case study outlines how I overcame product strategy disagreements, bandwidth constraints, and research blindspots in order to improve Fracture’s onsite new customer conversion rate.

Photo Print Customizer
Fracture • Website • E-commerce • 2025
This case study outlines how I overcame product strategy disagreements, bandwidth constraints, and research blindspots in order to improve Fracture’s onsite new customer conversion rate.

SMS Marketing Sign up Flow
Bombas • Website • E-commerce • 2022
This case study outlines how I identified and navigated technical constraints to successfully increase Bombas’ SMS marketing sign-ups.


SMS Marketing Sign up Flow
Bombas • Website • E-commerce • 2022
This case study outlines how I identified and navigated technical constraints to successfully increase Bombas’ SMS marketing sign-ups.


SMS Marketing Sign up Flow
Bombas • Website • E-commerce • 2022
This case study outlines how I identified and navigated technical constraints to successfully increase Bombas’ SMS marketing sign-ups.

